Use cases · Google Ads forecasts

Know what a Google Ads campaign will cost before you spend

Give your assistant a list of keywords, a country and a max CPC. Google Ads Keyword Planner forecasts the clicks, average CPC and cost for the next days, and your assistant can try other bids, budgets and match types in seconds.

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A conversation: someone asks "Forecast clicks and cost for "ai video editor", "video editing app" and "ai video generator" in the US, phrase match, at a $2 max CPC for the next 30 days."; the assistant calls Builders HQ's keyword_forecast tool and answers with a table (Clicks, Average CPC, Cost, Period). At a $2 cap these three keywords would bring about 44,000 clicks in 30 days at $1.18 each, about $52,000 in total. Add a daily budget to see what a smaller test buys. — Real answer, 22 October 2026, United States, Google Ads. The assistant called `keyword_forecast` with locations: ["US"], max_cpc: 2, match: "phrase", days: 30.

The same answer as text

You ask: Forecast clicks and cost for "ai video editor", "video editing app" and "ai video generator" in the US, phrase match, at a $2 max CPC for the next 30 days.

Clicks	Average CPC	Cost	Period
44,085	$1.18	$51,854	24 Oct – 22 Nov 2026

Your assistant: At a $2 cap these three keywords would bring about 44,000 clicks in 30 days at $1.18 each, about $52,000 in total. Add a daily budget to see what a smaller test buys.

Why it is hard today

Forecasts need a campaign draft

In the Google Ads interface a forecast means building a keyword plan, picking match types and bids by hand, then reading a chart.

One scenario at a time

Comparing $1 and $2 bids, or phrase and exact match, is a new plan or a lot of clicking for each.

Budgets get set on hope

Without a forecast, a first campaign budget is a guess, and the first week of spend is how you find out.

How it works

Add Builders HQ to your assistant and sign in.
Ask for a forecast: the keywords, the country, the max CPC and, if you like, a daily budget and a period.
Ask again with other numbers. Nothing is created in any ad account and nothing is spent.

Prompts to try

Forecast clicks and cost for "ai video editor", "video editing app" and "ai video generator" in the US at a $2 max CPC for 30 days.
Same keywords, exact match, with a $50 daily budget. How many clicks do I lose?
Which is cheaper per click for my list: the UK or Canada?
Find ideas for "crm for startups", keep the ones under $8 CPC, then forecast them at $5.

Tools

Tool	What it answers
`keyword_forecast`	Clicks, average CPC, cost and conversions for a keyword set at a bid and budget, over the next N days.
`keyword_volume`	The monthly searches and bid range behind each keyword.
`keyword_ideas`	More keywords to add to the set.

Integrations

Google AdsKeyword Planner: monthly searches, bids, forecasts
Microsoft AdvertisingBing's keyword planner

Logos are their owners' trademarks, shown to say which services the tools read from. Builders HQ is not affiliated with them.

Questions

Does a forecast create a campaign or spend money?

No. keyword_forecast only asks Keyword Planner for its forecast. Nothing is created in any ad account and nothing is spent.

How accurate are the forecasts?

They are Google's own Keyword Planner forecasts, based on recent auctions. Real results depend on your ads, landing page and competitors, so treat them as a planning range.

Can I forecast Bing ads?

Keyword volumes and bids from Microsoft Advertising are available with source "microsoft_ads"; forecasts come from Google Ads.

Try it in your assistant

Free while in beta. Works with Claude, ChatGPT, Grok, Cursor and any client that supports remote MCP servers.

Start free with Googlehttps://buildershq.net/mcp

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