Use cases · Search Console and Bing SEO

Ask your AI assistant about your Search Console data

Connect Google Search Console and Bing Webmaster Tools on your account page. Then ask which queries grew, which pages lost clicks, why a URL is not indexed, or which sitemaps have errors, for all your sites, in one conversation.

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A conversation: someone asks "Which queries brought example.com the most clicks on Google in the last 28 days, and where do they rank?"; the assistant calls Builders HQ's search_performance tool and answers with a table (Query, Clicks, Impressions, CTR, Position). "example vs competitor" is the opportunity: 22,108 impressions at position 7.8 and a 1.9% CTR. Moving it to the top 3 would roughly triple its clicks. — Example data for example.com: your own answer shows your sites. The assistant called `search_performance` with site: "sc-domain:example.com", dimensions: ["query"], range: "last_28d".

The same answer as text

You ask: Which queries brought example.com the most clicks on Google in the last 28 days, and where do they rank?

Query	Clicks	Impressions	CTR	Position
example pricing	1,284	9,410	13.6%	2.1
example app	962	15,733	6.1%	3.4
example vs competitor	417	22,108	1.9%	7.8
how to use example	305	4,920	6.2%	4.0
example login	288	1,002	28.7%	1.0

Your assistant: "example vs competitor" is the opportunity: 22,108 impressions at position 7.8 and a 1.9% CTR. Moving it to the top 3 would roughly triple its clicks.

Why it is hard today

The 1,000-row ceiling

Search Console's reports stop at 1,000 rows, and longer exports mean the API or a spreadsheet add-on.

Two consoles

Google and Bing keep separate reports, filters and exports. Comparing them is manual work.

Comparisons are fiddly

Period over period, by page and by query, with regex filters: each one is a set of dropdowns, and the answer is a chart you still have to read.

Indexing questions

Why a page is "Crawled – currently not indexed" means opening URL Inspection page by page.

How it works

Sign in at your account and connect Google Search Console (one click with Google) and Bing Webmaster Tools.
Add Builders HQ to your assistant with the same Google account.
Ask about any of your sites. Builders HQ only sees the sites your accounts can see, and you can disconnect at any time.

The Builders HQ Connections page: Google Search Console connected with two properties, Bing Webmaster Tools ready to connect with an API key, IndexNow set up for one site. — Your account page: connect and disconnect each service, and see exactly what Builders HQ can read.

Prompts to try

Which queries lost the most clicks on example.com in the last 28 days compared to the 28 before?
Pages with more than 1,000 impressions and a CTR under 1%: what should I rewrite first?
Inspect https://example.com/pricing: is it indexed, and what canonical did Google pick?
Which of my sitemaps have errors on Google or Bing?
Who links to example.com, according to Bing?

Tools

Tool	What it answers
`search_performance`	Clicks, impressions, CTR and position by query, page, country, device or date, from Google or Bing, past the 1,000-row UI limit.
`inspect_url`	Google's URL Inspection: indexed or not and why, the canonical Google chose, the last crawl.
`list_sites` `get_site`	Your verified sites on Google and Bing, and their settings.
`list_sitemaps` `get_sitemap`	Every sitemap, its errors, warnings and URLs found.
`inbound_links`	Links to your site, from Bing Webmaster Tools.

Integrations

Google Search ConsoleClicks, impressions and positions on Google
Bing Webmaster ToolsYour sites on Bing, links, organic keyword numbers

Logos are their owners' trademarks, shown to say which services the tools read from. Builders HQ is not affiliated with them.

Questions

What can Builders HQ see in my Search Console?

Only the sites the Google account you connect can see, read-only by default. Adding or removing a site or sitemap happens only when you ask for it.

Is my data shared with other users?

No. Your connections are encrypted with keys held in Azure Key Vault, answers about your sites are cached for your account only, and you can disconnect on your account page at any time.

Does it work with Bing Webmaster Tools?

Yes. Connect Bing with Microsoft sign-in or an API key, then ask with source "bing_webmaster", or ask to compare Google and Bing.

Try it in your assistant

Free while in beta. Works with Claude, ChatGPT, Grok, Cursor and any client that supports remote MCP servers.

Start free with Googlehttps://buildershq.net/mcp

More use cases

Keyword research: How many people in the US search for these each month: seo tools, mcp server, google keyword planner, keyword research tool, free keyword research tool, keyword planner alternative?

Keyword researchAsk Claude, ChatGPT or Grok for keyword volumes, ideas and CPC ranges and get Google Keyword Planner and Bing numbers, not guesses. Free MCP server.

Google Ads forecasts: Forecast clicks and cost for "ai video editor", "video editing app" and "ai video generator" in the US, phrase match, at a $2 max CPC for the next 30 days.

Google Ads forecastsForecast clicks, CPC and cost for a keyword set at any bid and budget, straight from Google Ads Keyword Planner, by asking your AI assistant. Nothing is created or spent.

Faster indexing: We just published three pages on example.com. Tell the search engines.

Faster indexingSubmit changed URLs to Bing, Yandex and the other IndexNow engines and manage sitemaps in Google Search Console and Bing, by asking Claude or ChatGPT. Free MCP server.