Reports are built, not asked
In Microsoft Advertising, "which search terms cost money and never converted" is a custom report: pick the columns and dates, run it, download it, open a spreadsheet.
Use cases · Bing Ads reporting
Your Bing Ads performance, read and explained by your AI assistant
Connect your Microsoft Advertising account once. Then ask which campaigns made money last month, which keywords waste budget, what people searched before they clicked your ads, and how phones compare to computers, in every account you can open. Builders HQ only reads: it cannot change, pause or create anything.
Start free with Google
https://buildershq.net/mcp
ad_performance with source: "bing_ads", level: "campaign", range: "last_month".The same answer as text
You ask: How did my Bing Ads campaigns do last month? Which ones deserve more budget?
| Campaign | Spend | Clicks | CPC | Conversions | Revenue | ROAS |
|---|---|---|---|---|---|---|
| Shopping – all products | $3,120.75 | 6,240 | $0.50 | 152 | $12,616 | 4.0 |
| Running shoes – generic | $2,846.10 | 3,912 | $0.73 | 118 | $9,912 | 3.5 |
| Trail shoes | $1,203.55 | 1,507 | $0.80 | 41 | $3,321 | 2.8 |
| Competitors | $958.40 | 812 | $1.18 | 9 | $702 | 0.7 |
| Brand – US | $412.30 | 1,184 | $0.35 | 96 | $7,488 | 18.2 |
Your assistant: Shopping carried the month, turning $3,121 into $12,616, and Brand returns $18 for every $1. Competitors spent $958 for 9 sales worth $702: cut its bids or pause it, and move that budget to Shopping.
Why it is hard today
Numbers still need reading
A report is rows of spend and clicks. Working out ROAS and cost per conversion, and deciding what to change, is still your job.
One account at a time
Agencies and businesses with several brands switch accounts and run the same report again in each one.
Bing gets left for later
Google Ads gets the attention, so the Bing account runs on old bids and nobody notices the campaign that stopped paying off.
How it works
- Add
https://buildershq.net/mcpto your assistant and sign in with Google. - On your account page, press Connect Microsoft Advertising and sign in with the Microsoft account you use at ads.microsoft.com.
- Ask in plain words. Your assistant picks the report, the period and the breakdown, reads the numbers and suggests what to change. Making the changes stays with you.
Prompts to try
- How did my Bing Ads campaigns do last month? Which ones deserve more budget?
- Which search terms cost more than $20 in the last 30 days and never converted? I want to add them as negatives.
- Compare spend, CPC and conversion rate on computers, smartphones and tablets this quarter.
- List my keywords with a quality score under 5, with their spend and clicks.
- Which of my ads are disapproved or paused, and in which ad groups?
- Daily spend and conversions for the Brand campaign over the last 14 days.
Tools
| Tool | What it answers |
|---|---|
ad_performance | Spend, impressions, clicks, CTR, CPC, CPM, conversions, conversion rate, cost per conversion, revenue and ROAS for an account, or per campaign, ad group, ad, keyword or search term; in total or by day, week or month; by device, network, country, region, age or gender. |
list_ad_campaigns | Campaigns, ad groups, ads and keywords: status and why one is not running, budgets, bids, headlines, descriptions, links and match types. |
list_ad_accounts | Every Microsoft Advertising account your sign-in can open, with its number, currency and time zone. |
Integrations
- Microsoft AdvertisingBing's keyword planner, and your own Bing Ads reports
Logos are their owners' trademarks, shown to say which services the tools read from. Builders HQ is not affiliated with them.
Questions
Can it change my campaigns?
No. Builders HQ only reads from Microsoft Advertising: accounts, campaign settings and reports. It has no way to create, edit, pause or delete anything, so every change stays in your hands.
Which accounts can I see?
Every Microsoft Advertising account that the Microsoft user you sign in with can open. When there is more than one, name the account in your question.
How far back does it go?
As far as Microsoft keeps daily numbers: about the last 36 months. Ask for periods like "last month" or "this quarter", or for exact dates.
Who can see my numbers?
Only you. Your Microsoft sign-in is encrypted with keys in Azure Key Vault and renews itself, and your answers are cached for your account only. Disconnect it on your account page at any time.
Is this the Bing keyword planner?
No. Bing keyword volumes and forecasts (source "microsoft_ads") come from Microsoft's planner and need no connection. Bing Ads reporting (source "bing_ads") reads your own campaigns and needs your sign-in.
Does it count against the free beta limit?
Each report or list your assistant asks for is one call toward the 300 a day. Answers already asked today come from the cache and cost nothing.
Try it in your assistant
Free while in beta. Works with Claude, ChatGPT, Grok, Cursor and any client that supports remote MCP servers.
Start free with Google
https://buildershq.net/mcpMore use cases
Keyword researchAsk Claude, ChatGPT or Grok for keyword volumes, ideas and CPC ranges and get Google Keyword Planner and Bing numbers, not guesses. Free MCP server.
Google Ads forecastsForecast clicks, CPC and cost for a keyword set at any bid and budget, straight from Google Ads Keyword Planner, by asking your AI assistant. Nothing is created or spent.
Search Console and Bing SEOConnect Google Search Console and Bing Webmaster Tools once, then ask Claude or ChatGPT which queries and pages win or lose clicks, check indexing and sitemaps. Free MCP.